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Boston University in Brussels Wins Gold Award for Google Adwords Campaign by HMG Search Marketing
Portland, ME (PRWeb) March 28, 2007 -- The University Continuing Education Association (UCEA) has announced Boston University in Brussels as the winner of the Gold Award in the Electronic Marketing and Communication: E-Communication category. The Google Adwords campaign was created and is maintained by HMG Search Marketing of Portland, Maine.
The paid search campaign delivered targeted ad copy by program to over 27 countries. The entry demonstrated impressive growth in website traffic over the 12 months the campaign had run. Click-through rate increased 74%, conversions 96%, and enrollments - the telling factor for higher education - increased 73%.
Sue Harvey, Marketing Account Manager for Boston University in Brussels said, "We are thrilled with the results from the comprehensive Internet marketing strategy HMG designed for us and we will continue to count on their service for Brussels - as well as other programs we promote online. We share this award with the staff at HMG."
Seventy-five member institutions submitted 428 entries this year.
About HMG Search Marketing
HMG Search Marketing is a leading boutique search engine marketing company based in Portland, Maine offering search engine optimization and advertising services for companies looking to increase their Web traffic, visibility, and sales. Clients include Akamai, Boston University, and Clearblue Easy.
http://www.hmgsearch.com
About Boston University in Brussels
Located in what's been named the capital of Europe, Boston University's graduate program in Brussels is at the center of global finance and industry. Its mission is to provide an invigorating and highly practical education that accommodates both the interests and professional obligations of each student.
http://www.bu.edu/brussels
HMG Search Marketing, Inc.
Elizabeth Harvey
President
email: liz(at)hmgsearch.com
phone: 207.774.9040
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