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Boston Area Student Marketing Experts Join Organization Dedicated to Career College Excellence

Andover, MA (PRWEB) October 1, 2007 --

Boston area school marketing company Effective Student Marketing (http://www.effectivestudentmarketing.com) (ESM) announces its involvement with career college advocates Career College Association (CCA), a membership organization that focuses on the career-oriented sector of higher education. President and founder of ESM, Andy Kelley says, "We're excited to be involved with the Career College Association whose passion for the support and promotion of career college education matches ours."

Though based in Andover, MA, a northern suburb of Boston, MA, ESM provides career school marketing (http://www.effectivestudentmarketing.com/services.html) support, student recruitment (http://www.effectivestudentmarketing.com/resources.html) and lead generation programs for career college, technical college, vocational college and continuing education clients nationwide. The college marketing (http://www.effectivestudentmarketing.com/services-internet-marketing.html) company has grown rapidly, building trust through results, and connecting with like-minded companies and individuals in the higher education industry. "Maintaining a close working relationship with clients is the key factor to ESM's success." claims Kelley. "We aim to provide clients with a high degree of strategic direction, unwavering customer service and results that help lead to greater profitability."

According to the CCA website, career colleges educate over two million students each year. Most are owned and operated by private investor and public corporations. Some, like Houston based Center for Advanced Legal Studies, were founded by private individuals. Nearly all are for-profit institutions that pay taxes yet receive no direct financial support from state governments, unlike public, not-for-profit public institutions that receive state tax support or non-profit private colleges that pay no taxes.

Career colleges provide educational programs in a variety of different occupational fields, including allied medical, emergency medical technology, information technology, automotive technology, commercial art, criminal justice and law enforcement administration, culinary and hospitality management, interior design, legal administration, business administration, network administration, accounting, nursing, radio and television broadcasting, and visual and performing arts. Completion of a career college program can range from doctoral and master degrees, to bachelor degrees, to associate degrees, to short-term certificates and diplomas.

About Effective Student Marketing

Effective Student Marketing, Inc. is a strategic marketing organization specializing in student lead generation programs designed exclusively for career, technical, vocational, and continuing education schools. Founded in 2004, ESM uses primarily internet marketing tools and techniques, but also offers a full range of marketing services, including but not limited to, direct mail strategy and execution, media placement, public relations, graphic design, and campaign tracking and analysis.

About Career College Association

The Career College Association is a voluntary membership organization for private, postsecondary schools, institutes, colleges and universities that focuses on the career oriented sector of higher education. CCA has over 1,400 members to date.

All CCA member schools must be licensed by the state in which they are located, accredited by a national or regional accrediting body, and approved by the U.S. Department of Education.

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