Articles & News About Student Loans & School

Viewpoint Creative Launches New Image Campaign For Versus College Football Coverage

Boston, MA (PRWEB) November 12, 2007 -- Looking to capture the raw essence of college football in it's most pure form, Versus, turned to Viewpoint Creative (www.viewpointcreative.com), the advertising agency specializing in entertainment and lifestyle brands, to create a launch campaign for its college football coverage that would resonate with passionate fans.

Viewpoint responded with a multi-platform campaign that includes logo design, teasers, launch spots, a graphic toolbox to be used throughout the season, print ads, online, radio and in-stadium promotional stunts.

"Versus' college football coverage is about the purity of the game and the team effort required to win," said Michael Middeleer, Viewpoint's Executive Creative Director. "It's not about the cheerleaders, foam fingers, and ego maniacs. It's about going back to campus two months early to attend double session practices and spending hours in the weight room. We wanted to capture that commitment in the campaign."

The centerpiece of the campaign is the :30 image spot, which focuses on the point of collision during a game - that explosion where two opposing players meet. Shot in evocative, silhouetted lighting, utilizing a photosonic film camera we see a player running with the ball and colliding with a defensive player. At the moment of impact the camera freezes except for the beads of sweat coming off the players. The POV switches into the actual beads of sweat where we see a stirring sequence of excruciating workouts, practices, drills, and stair-laps - basically everything it took this unseen player to get to this exact moment in time. The voiceover reinforces the visuals: "In college football there are no paychecks, no summer breaks, no Friday night parties?just two teams, two schools and one football. Versus College Football: It's on."

For the production, Viewpoint filmed throughout the night and incorporated the use of a photosonic camera - an ultra high-speed film camera shooting at 1000 frames-per-second - that captured in vivid detail the moment of impact between the two players and water droplets in amazing details.

"In keeping with the purity of the game, we utilized former college football players as talent for both the TV spots, print & online campaign, said David Shilale, Viewpoint's General Manager/Executive Producer. "It was important to us and our client that the players portrayed in the campaign be authentic when integrated into our concept and scripts."

"Versus is about the raw and unapologetic nature of sport," said Matt Naboshek, Viewpoint's Art Director. "They were looking to plant a flag in the college football world and speak to fans in a way that reflects respect for the game, the teams, the players, the rivalries and the fans - everything that makes college football great, and we accomplished that."

Says Ryan Donovan, Versus Vice President of Marketing, "Versus College Football is about missing Friday night parties to prep for Saturday's game. It's about the underdog and the infrequent Hail Mary. It's about the hair on your neck standing up as the team runs out of the tunnel and the rush of adrenaline you get as the kick off teams collide midfield. From the moment Viewpoint presented concepts, right on thru the middle of the night filming and the completion of the design & editorial, it was clear that they understood what we were about and what we were trying to accomplish. Viewpoint captured the essence of Versus College Football with this campaign."

About Viewpoint Creative:

With offices in Boston, MA and Los Angeles, CA, and 19 years experience, the award-winning creative agency Viewpoint Creative has built a well-earned reputation for its ability to motivate consumers to act with immersive brand experiences. With a commitment to strategic thinking across every conceivable medium, the company has lent its considerable skills to such clients as ABC, Bose, Discovery, Fox Sports, Gillette, HBO, HGTV, PBS, Mattel, Sci Fi Channel and the VERSUS, Wall Street Journal. For more information check out their website at www.viewpointcreative.com.

Web Resources:

Click here to watch?

http://www.viewpointcreative.com/versus/

Click here for more info on Versus college football coverage:

http://www.versus.com/cfb

# # #

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Five Steps To Choosing A College
My name is Debbie Ross. The information I have about my journey in finding a college can help both parents and students alike.

Capella University Phd Graduate to Present at the 2007 Council for Exceptional Children Convention
Online university graduate will present two papers at the conference in Louisville, Ky.

Salisbury University Selects Iwatsu Voice Networks' Enhanced Messaging Application to Streamline Communications. Powerful Suite of Applications Sup
Powerful suite of applications supports university's emergency preparedness planning.

Ways to Pay For College Tuition
Making the choice to expand an education by going to college is not a small decision There are many choices to make after deciding to go to college, such as; which college to attend, what degree to choose and how to pay for it all

Business School Scholarship Competition Launched: Helps B-School Candidates Prepare for the GMAT & Admissions, Sponsored by "Beat the GMAT,&q
Beat the GMAT, Manhattan GMAT, and Stacey Blackman Consulting have partnered to provide five GMAT and Admissions scholarships in preparation for MBA programs. A total of five scholarships will be awarded based on MBA plans and reasoning for assistance with the complex and challenging requirements for this graduate degree. Deadline for submission is May 7, 2007, and winners will be announced on May 20, 2007

Don L. Rondeau, Host of The Rondeau Report, Briefs on the The Hampton University Safe School Program
Don L. Rondeau reviews Hampton University's deployment of cutting-edge technology designed in an effort to protect school children from terrorists. Rondeau report host Don L. Rondeau states, "It is an unfortunate reality that we must prepare for the eventuality of bad people attempting to do bad things to our children. The Hampton Solution takes a giant step in the right direction."

Articulate Software Helps College Students Receive Higher Grades According to University of Houston Study
Research project reveals that hybrid teaching approach ? using Articulate software to create e-learning ? dramatically improves student performance

Academy of Art University's Digital Arts and Communications Program Prepares Students for the "Best Career"
Top design school offers usability/user experience training.

Capella University's accreditation is reaffirmed by The Higher Learning Commission (HLC)
The online university's accreditation was reaffirmed through the AQIP process without any stipulations

Songwriters Take National Anthem to Heart Singing "The Star-Spangled Banner" at College World Series and US Olympic Swim Trials
Award-winning singer/songwriter duo pay close attention to the inspiration behind "The Star-Spangled Banner."

Pacific Islands Bible College
The Pacific Islands Bible College is a small-accredited college. It is situated in four locations Guam, Chituk, Palau and yap. The Pacific Islands Bible College conduct courses of duration of four years. The Pacific Islands Bible College didnt sort their students based on race color or financial background. The Pacific Islands Bible College will enthusiastically admit students of any race, ethnic background nation in all of their biblical training programs. The Pacific Islands Bible College was founded in the year 1976. First the Pacific Islands Bible College was formed as Micronesian Institute of Biblical Studies. There are many agencies, which support the Pacific Islands Bible College.

Collins College Film Students Launch Website on Steps Involved in Filmmaking
An advanced visual-effects class at Collins College (www.collinscollege.edu) launched a ?how to? website on the steps they took to create their own independent film, Portal.

Showball High School Baseball Camp Launched at AT&T Park, July 12-14 2008
For the first time any High School Baseball Player has the opportunity to play in the San Francisco Giants Major League Stadium, be coached and observed by 12 NCAA Division I Teams & position themselves to earn a scholarship. This high school baseball camp has it all.

Aura Cacia Awards California School of Herbal Studies Scholarship
Christine Burgess Becomes First Recipient of Newly Established Award.