Articles & News About Student Loans & School

Ad Council and U.S. Army Launch Interactive Campaign to Give Teens a "Boost" to Stay in School

New York, NY (PRWEB) December 20, 2007 -- The Advertising Council and the U.S. Army have joined to launch a national public service advertising (PSA) campaign designed to encourage students to graduate high school. Created pro bono by JWT New York, the new "Boost" campaign is an extension of the Ad Council's and the U.S. Army's high school drop out prevention initiative, which launched in 2000. The new PSAs feature stories of real teens throughout the country documenting their struggles to stay in high school and urge audiences to provide support by giving them a "boost."

In an effort to extend the reach of the campaign and create more opportunities for at-risk teens to get the "boost" they need, the Ad Council and JWT are leveraging the leading social network websites (My Space and Facebook) and integrating user-generated content sites, such as YouTube, and mobile communication. Developed in partnership with Mekanism, the new digital strategies will enable users to give students throughout the country a virtual "boost" of encouragement to stay in school. All of the campaign's interactive elements connect to the campaign website, www.boostup.org.

"I am thrilled to announce this groundbreaking effort developed on behalf of our High School Dropout Prevention campaign. The virtual community that we have created is a targeted and effective way to engage those who can make a real impact in supporting at-risk youth throughout the country," according to Peggy Conlon, President and CEO of The Advertising Council.

Every 29 seconds, another student gives up on school, resulting in one million American students dropping out every year. (The Urban Institute, 2005)

In response to the national dropout crisis, the Ad Council and the U.S. Army partnered on this campaign to communicate the importance of staying in school and obtaining a high school diploma. The new television, radio, outdoor and Internet advertising aims to facilitate a national virtual conversation about staying and school, and to support and encourage those who may be at risk of dropping out.

"Boost" features ten at-risk high school seniors, the "Class of 08," who record their struggles to stay in school via monthly documentary-style films of themselves and their friends/family using disposable video cameras. The PSAs encourage both parents and peers to visit www.Boostup.org to provide a boost to the Class of 08. The PSAs are also available in Spanish.

"The exciting thing about the Boost campaign is that it isn't JWT taking to teens - it's teens talking to each other," said Margie Chidley, Copywriter at JWT. "We're reaching teens by keeping up with all of the ways they connect with each other, while giving them the tools to support each other. So we're driving our message home in a way that's real and authentic, and not acting as an authority figure telling them what to do."

The new PSAs were distributed to stations nationwide last week. All of the new ads will air and run in advertising time and space that will be donated by the media. Since its launch in November 2000, the High School Dropout Prevention campaign has received over $400 million in donated time and space from the media and it is frequently ranked among the top ten supported Ad Council campaigns.

U.S. Army

Education is a top-priority public service issue for the US Army. In 2000, they partnered with the Ad Council to start "Operation Graduation." This was a national campaign to motivate and encourage students to graduate high school. In 2006, the Ad Council and the US Army launched Boost, a new approach to this dropout prevention campaign. Boost encourages teens to talk to their friends about staying in school, while providing their parents with tools and advice. All in an effort to give our teens the community of support they need to tackle one of the most important obstacles of their lives: graduation. To find out more about the US Army go to www.army.mil.

JWT

JWT ranks as the largest advertising agency brand in the United States and as the fourth-largest full-service network in the world. Its parent company is WPP (NASDAQ: WPPGY). JWT's heritage of brand-building excellence extends back to 1864, making us the world's oldest advertising agency brand. In 1939, JWT pioneered the first national consumer research panel. In 1988, we created the first research study of consumer lifestyles, "Life Stages." We believe in being anthropologists first, advertising people second.

The Ad Council

The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org.

Contact Information

U.S. Army Press Office:

Naomi Verdugo, 703-693-2456

Ad Council Press Office:

212-984-1964

J. Walter Thompson:

Erin Johnson

212-210-7243

# # #

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

College Loan Consolidation: You Solution To Student Loan Payback
For those students wishing to get a college education who do not qualify for scholarships and who cannot work who can?t work enough to cover their college expenses, student loans can provide an answer. While borrowing money is never the ideal way to pay for anything, there are hundreds of thousands of people for whom a college education would have remained out of reach were it not for student loans. Even state colleges and universities can cost state residents upwards of $15,000 per year.

Student College Loans  The Money for College Students
Introduction On promoted from the school academics, some students try their destiny for securing a brighter future prospect. For that, the students may either continue their studies or go in for their personal objectives. Once the students determine the academics, they may have to ponder over for the required expenditure on the structural figure of the educational institutions. For this purpose, the banks and other commercial institutions have provision of student college loans. These loans have hit upon for the cash deficit, and found ways for the aspired students who face some financial predicaments while getting admission in an institution.

Student Consolidation Loan: How Consolidating Student Loans Can Keep You Out Of Debt
The repayment of Federal student loans generally begins after the borrowing student has completed his or her education and an additional grace period after that. However, due to various reasons students opt for student Federal loan consolidation. However, there is certain eligibility criterion that you must fulfill and a process that you must follow before you can be entitled to Federal debt consolidation of student loans. Again, it is important to note here that such processes and criterion might be reviewed and revised from time to time. So, it?s important that you check on them with the concerned authority.

SimpleTuition Adds Discover Student Loans: Expands Student Loan Options for Students and Parents
SimpleTuition, Inc., a company dedicated to helping students and parents make sense of education financing choices, today announced an agreement with Discover Financial Services (NYSE: DFS) to include its full line of student loan products - Discover Student Loans - among SimpleTuition's online offerings. Discover Student Loans include federal Stafford, federal PLUS, and private loans that cover the costs of higher education - tuition, housing, books and more.

College Student Loan Site Looks to Government Report for Insight
StudentLoanCenter.biz, a Web site that provides student loan assistance, is awaiting a government report that should signal the need for credit reform.

Consolidating Your Student Loans - Tips For College Debt Management
Getting through school is a worthwhile accomplishment You start a new life, hopefully launch into a new career, and have to start paying those college bills

Government Student Loans- Useful Hint For Government Loans
As you devour this article, remember that the rest of it contains valuable information related to government student loans and in some way related to federal student loans deferment, student loans even with bad credit, paying federal student loans or consolidating federal and private student loans for your reading pleasure.

Private Student Loans - The Alternative Education Loan for Students in Need of Additional Financial Aid
Private Student Loans: The alternative education loan for students in need of additional financial aid

Academic Financial Solutions Announces New Private Education Loans and Private Student Loan Consolidation Products
Leading student loan consolidation company, Academic Financial Solutions, now offers private education loans and private consolidation loans, adapting to the changing student loan industry.

Student Loan Consolidation And Government Student Loan Consolidation
One of the best investments that a person can have in his life is education You have to pay for that high college education so that you will be able to get higher paying job

College Toolkit Launches New Tool to Help Students Make Sense of Student Loan Options
CollegeToolkit.com has launched the Loan Marketplace, the first loan comparison tool that allows students to make apples-to-apples comparisons of Stafford, PLUS, and Private / Alternative education loans.

Student Loan Alternatives or Private Student Loans
"Let us think of education as the means of developing our greatest abilities, because in each of us there is a private hope and dream which, fulfilled, can be translated into benefit for everyone and greater strength for our nation." John F. Kennedy.

Student Debt Consolidation to Reduce Student Loan Debt
Student Debt Consolidation Can Reduce Student Loan Debt by Applying Online for Student Loan Consolidation Programs

Student Loan Servicing Web Site Responds to Recent Survey on College Loans
StudentLoanCenter.biz, and online center for student loan information and assistance, is responding to the results of a new survey about how students are paying for college.