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Marzan Interactive to Create Online Strategy for Winona State University
Minneapolis (PRWEB) June 18, 2008 -- Marzan Interactive has been officially engaged by Winona State University to provide strategic online services. The company will assess and develop an enhanced online identity for the university that will communicate directly in new ways to its major audiences, including potential and current students. In addition, Marzan Interactive will integrate an Intranet site for the university that will serve as a campus resource center and platform for communication and collaboration between faculty, staff, and students.
"Winona State is such an intelligent university that it fits right in with our business research methodologies. I was very excited to be selected as the company to help drive their online presence and use of interactive technologies forward," says Marzan Interactive founder Alberto Marzan.
Marzan Interactive is utilizing an "audience-facing" approach to web development for the Winona State University website. The method is a research metrology created by Alberto Marzan that utilizes a website's current and desired audience to design an online identity and content-delivery strategy. Winona State University's website is set to launch in early 2009.
Martology is a term coined by Marzan Interactive to describe the seamless integration of marketing and technology. The audience-facing approach to web design is the execution of martology and provides the client, in this case Winona State University, and the web audience a more useful and effective website.
About Winona State University:
Founded in 1858, Winona State University is a comprehensive public university with more than 8,000 students. The oldest member of the Minnesota State Colleges and Universities System, the university offers 80 undergraduate, pre-professional, licensure, and graduate programs on its three campuses.
About Marzan Interactive:
Marzan Interactive is a full-service interactive marketing agency. Headquartered in Minneapolis, Minnesota, Marzan Interactive is focused on creating online marketing solutions that exceed the business goals of its customers. Alberto Marzan, the founder of Marzan Interactive, coined the term "martology" to describe the unique approach of integrating marketing and technology seamlessly into a total marketing plan. The work of Marzan Interactive is proven to cause an online audience to react to marketing initiatives. For more information, log onto www.marzaninteractive.com.
To set up an interview with Alberto Marzan or to learn more about the Winona State University web strategy, please contact Alexis Walsko (alexis@lolaredpr.com) or Kate Nelson (kate@lolaredpr.com) with Lola Red PR at 612.333.1723.
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