Articles & News About Student Loans & School

AOL's Platform-A Study Finds Online Advertisers Influence Back-to-School Purchases

NEW YORK (Business Wire EON) July 9, 2008 -- While back-to-school buying remains primarily an in-store activity, there's plenty of opportunity for online marketing to influence back-to-school revenue, the survey reveals. Eighty-three percent of all back-to-school consumers indicate that they're somewhat likely to seek information on promotions they see online. The survey also shows that women are typically the primary decision-makers for back-to-school purchases.

"While back-to-school buying remains primarily an offline activity, the survey reveals plenty of opportunity for online marketing to influence back-to-school purchases," said Stuart Rodnick, Senior Director of the ADlytics group. "As an example, the usefulness of weekly circulars can be extended online where they can be viewed any day of the week and targeted to in-market back-to-school shoppers."

Nearly 40% of consumers who buy early are likely to purchase electronic items vs. later shoppers (17%). This suggests that advertisers may want to promote laptops, cell phones and other electronics during the earlier summer months. Advertisers can also use online targeting as a way to reach these consumers during these early summer months.

With the majority of back-to-school purchases overall taking place in August, retailers can start to accelerate spending and increase store traffic earlier in the summer by highlighting promotional specials during mid-summer, similar to the way Black Friday and Cyber Monday accelerate holiday shopping spend.

Platform-A's ADlytics group collaborated with OTX, a top-25 global consumer research and consulting firm, to conduct the survey. OTX gathered data from a sample of 1,000 families with school-aged children (age 6-17). Interviews were collected April 10 - 14 to assess how and when they will make back-to-school purchases this year. Platform-A's ADlytics Group provides thought leadership that helps advertisers drive revenue through fact-based insights, strategy expertise and innovative research projects that measure the effect of online advertising to online and offline results.

About Platform-A

Platform-A, AOL's advertising business, is the industry's largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web's best advertising technologies. Platform-A includes AOL's leading media properties ? AOL.com, AIM, MapQuest, and more ? and Advertising.com's third-party networks. Platform-A also includes TACODA's audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui.

About OTX

OTX is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today ? products that work to uncover deeper and more profound consumer insight. Today the company is one of the fastest growing research companies in the United States and has offices in Los Angeles, New York, Cincinnati, Miami, Chicago and London, with strategic partners in Japan, Australia, Russia, China, and Mexico.

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Student College Loans  The Money for College Students
Introduction On promoted from the school academics, some students try their destiny for securing a brighter future prospect. For that, the students may either continue their studies or go in for their personal objectives. Once the students determine the academics, they may have to ponder over for the required expenditure on the structural figure of the educational institutions. For this purpose, the banks and other commercial institutions have provision of student college loans. These loans have hit upon for the cash deficit, and found ways for the aspired students who face some financial predicaments while getting admission in an institution.

Student Loan Alternatives or Private Student Loans
"Let us think of education as the means of developing our greatest abilities, because in each of us there is a private hope and dream which, fulfilled, can be translated into benefit for everyone and greater strength for our nation." John F. Kennedy.

Loan Company Responds to Confused Students Seeking Answers About Their Student Loan Debt
College costs continue to increase while federal money falls further and further behind these rising costs. As students begin looking for more options for financial aid, they turn to companies like Student Loan Center, which specializes in providing answers and solutions regarding financial aid, for answers.

College Student Loan Site Looks to Government Report for Insight
StudentLoanCenter.biz, a Web site that provides student loan assistance, is awaiting a government report that should signal the need for credit reform.

Student Debt Consolidation to Reduce Student Loan Debt
Student Debt Consolidation Can Reduce Student Loan Debt by Applying Online for Student Loan Consolidation Programs

Student Loan Consolidation And Government Student Loan Consolidation
One of the best investments that a person can have in his life is education You have to pay for that high college education so that you will be able to get higher paying job

SimpleTuition Adds Discover Student Loans: Expands Student Loan Options for Students and Parents
SimpleTuition, Inc., a company dedicated to helping students and parents make sense of education financing choices, today announced an agreement with Discover Financial Services (NYSE: DFS) to include its full line of student loan products - Discover Student Loans - among SimpleTuition's online offerings. Discover Student Loans include federal Stafford, federal PLUS, and private loans that cover the costs of higher education - tuition, housing, books and more.

Student Loan Servicing Web Site Responds to Recent Survey on College Loans
StudentLoanCenter.biz, and online center for student loan information and assistance, is responding to the results of a new survey about how students are paying for college.

College Toolkit Launches New Tool to Help Students Make Sense of Student Loan Options
CollegeToolkit.com has launched the Loan Marketplace, the first loan comparison tool that allows students to make apples-to-apples comparisons of Stafford, PLUS, and Private / Alternative education loans.

Student Loan Financial Group Launches Site for Law Students to Consolidate Student Loans
Student Loan Financial Group, the premier financial center specializing in consolidating student, college, private and federal loans, today announced the launch of its Law Student Loan Consolidation program, a special program for law students and practicing attorneys.

Government Student Loans- Useful Hint For Government Loans
As you devour this article, remember that the rest of it contains valuable information related to government student loans and in some way related to federal student loans deferment, student loans even with bad credit, paying federal student loans or consolidating federal and private student loans for your reading pleasure.

Consolidating Your Student Loans - Tips For College Debt Management
Getting through school is a worthwhile accomplishment You start a new life, hopefully launch into a new career, and have to start paying those college bills

Student Loan Debt Consolidation Can Help You Control Your Debt
Student Loan Debt Consolidation Can Help You Control Your Debt

Academic Financial Solutions Announces New Private Education Loans and Private Student Loan Consolidation Products
Leading student loan consolidation company, Academic Financial Solutions, now offers private education loans and private consolidation loans, adapting to the changing student loan industry.