Articles & News About Student Loans & School

New Study From Eduventures Defines Employer Preferences For College And University Certificate Programs

Boston (PRWEB) November 15, 2006 -- In its most recent report, Employer Preferences for Certificate Programs, Eduventures, the leading research and consulting firm for the education industry, found that between 50 percent and 70 percent of the 731 corporate and government employers surveyed are likely to purchase, endorse or recommend higher education certificate programs as a learning and development vehicle for their employees. Level of interest in certificate programs among employers depended largely on the delivery format and ability to customize.

"Employers are demanding short, accessible types of learning and development that have a tangible outcome and help employees expand their skills base and continue their education," said Sean Gallagher, senior analyst for Eduventures' Learning Collaborative for Continuing and Professional Education program. "This makes the corporate market ripe for certificate programs, provided colleges and universities can align programs with the needs of various employer types and industries."

Corporate education and training executives surveyed by Eduventures indicated that they are most interested in certificate programs that address business-related subject areas, such as business management and administration (59 percent), communications (46 percent), information technology and computer science (45 percent) and leadership (41 percent). Regardless of the subject area, respondents indicated it is critical for colleges and universities to incorporate certain skill areas in their certificate programs, including problem-solving, interpersonal communication and teamwork/collaboration skills. Program delivery also ranked high in importance among employers, as they increasingly demand more flexible, nontraditional delivery options. In fact, employers are more likely to purchase or endorse a hybrid (68 percent) or fully online (66 percent) certificate program, compared to a program delivered in a traditional on-campus format.

"The winning formula for attracting employers to certificate programs requires colleges and universities to better align their certificate programs with labor market needs, embed certain skill areas within the curriculum, and offer programs in more flexible formats," Gallagher said. "They also need to take a more active, sales-oriented approach to their marketing efforts."

When selecting a college or university as a certificate program provider, employers give priority to the skills and the content covered within the program, followed by the quality and relevant experience of faculty teaching the program. Employers also suggest that colleges and universities raise awareness of their certificate programs through "active" sales and marketing activities, such as working with professional associations and conducting in-person visits, as opposed to more passive approaches.

"Overall, this research suggests that developing and marketing certificate programs to employer audiences requires a greater level of flexibility and risk tolerance than serving individual consumers," Gallagher said. "Survey responses indicate that colleges and universities with the capacity and will to adapt to employers' expectations and innovate within their programs and marketing stand a much better chance of success with certificate programs."

Eduventures' report, Employer Preferences for Certificate Programs, assesses the market landscape for certificate programs to help colleges and universities improve the development, positioning and delivery of these programs. It is based on a national survey of 731 education and training decision-makers at corporate and government employers. The report is available exclusively to members of Eduventures' Learning Collaborative Program for Continuing and Professional Education (CPE). For more information on these reports or Eduventures' Learning Collaborative programs, contact Peggy Kelleher by e-mail or 617-532-6015.

ABOUT EDUVENTURES, LLC
For more than a decade, Eduventures, LLC, has been the most trusted name in education market research, consulting services, and peer networking. Its clients include senior administrators and executives from leading educational institutions and companies serving the K-12, higher education, and corporate learning markets, as well as decision-makers in government agencies and the investment community. For more information, visit www.eduventures.com.

###

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Self-Publishing Creative Writing Anthologies At School
As any parent or high school teacher already knows, high school students can be hard to motivate. While it is true that some teens love to write , it's fair to say that most of them would prefer not to. As educators, we know that the only way to become a better writer is to practice writing. The problem with most high school writing assignments is that they lack relevance for students. They are more concerned with getting the right answer than they are about developing their writing skills and pushing themselves to hone their verbal prowess. At the same time, they do seem to show more interest in the work of their peers than they do in the works of literature in their textbooks.

University of Dayton Enrolls in 'McCabe University' Program
McCabe Software to provide software quality suite for undergraduate and graduate use.

New Website Helps Match High School Athletes with College Recruiters
Coast3CoastPrep.com is a powerful new tool to help college football coaches at all levels discover and recruit talented athletes. It will be especially helpful to coaches at colleges and universities below NCAA Division I level that can't match the recruiting budgets and travel capabilities of bigger programs.

King Abdullah University of Science and Technology (KAUST) to Form First Private-Sector Research Collaboration with GE
Partnership between KAUST and GE will focus on energy and environmental efficiencies, oil and gas research and technology development.

Exam Survival Gifts From Mom Get High Marks From College Students
As college students across the nation study for final exams, they hope that loved ones from home will send exam survival gifts to help ease the pain of exam preparations.

Brain Education Helps Students Do Better in School
Today's schools, with their 19th century factory model, are out of step with the new world of information, technology and globalization. Ilchi Lee offers a new educational model that recognizes the power and potential of the human brain itself to be educated. His Brain Education (BE) system for enhanced learning is an enriching addition to educating students in pre-K to 12th grade. BE body-mind exercises promote student health, happiness, peace, productivity, creativity and academic achievement. In the U.S., BE is now taught in 194 schools to 13,725 students by 549 teachers (trained by PowerBrain Education LLC).

Quitman Independent School District chooses Portland Portals for Metadot Portal Hosting and Design
Quitman Independent School District (http://www.quitmanisd.net), chose Portland Portals (www.portlandportals.us) to host, design and implement their Metadot Portal Server intranet extranet school district website.

The American College Names Jeffrey Daniels, CLU®, ChFC® as the Director of Training, Sales and Marketing Development
Jeffrey Daniels, CLU®, ChFC®, has been named the first Director of Training and Sales at The American College. In this position, Daniels will be responsible for marketing all of The College's non-designation/degree and customized programs to existing and new corporate clients in an effort to assist organizations with their corporate training and employee development needs. For more information about The American College visit www.TheAmericanCollege.edu

New College Grants for the 2006-2007 School Year
Brand New College Grant Information for the 2007 School Year

TrueJeans.Com Joins Boston College's Fight to "Love Your Body" Change Your Jeans?Not Your Genes
TrueJeans.com has partnered with the Eating Disorders Research Team at Boston College's Connell School of Nursing to celebrate "Love Your Body Week," November 1st through the 9th. Inspired by the National Eating Disorders Association's (NEDA) project "Be Comfortable in Your Genes", "Love Your Body Week" encourages college aged women and men to love their bodies, changing their JEANS not their GENES.

Nevada's First Lady Dawn Gibbons and Treatment Solutions Network Join Forces to Acknowledge Washoe County School District's Safe and Drug Free Scho
Consistently referred to by the national media as ?the best treatment facilitator in the country,? Treatment Solutions Network (www.treatmentsolutionsnetwork.com) has once again raised the bar for their semi annual Back To Basics conference this June 25th at the Summit at Grand Sierra Resort in Reno, Nevada.

University Health Industries Adds Two New Channels to Its National Television Campaign
University Health Industries Inc., (OTC: UVHI) a Florida corporation engaged in the development, marketing and sale of proprietary, patent-pending nutraceutical products, including its leading brands Arthroleve(TM) and Zenstral PMS(TM), announced today that it is expanding its national television campaign to include two new channels.

Online Interior Design School Attracts Students When Spring Colors Revealed
The design world has recently revealed spring's new color trends and inspired fashionistas with a love of design. Anyone who wants to make a career out of their passion for design can check out design course listings for distance learning on Online-Education.net.

New Research Shows the Importance of Personal Contact for Prospective U.S. and Canadian Applicants to Graduate School
The world's leading graduate education fairs - QS World Grad School Tour (http://www.topuniversities.com/gradschool/worldgradschooltour/) - visits North America for the first time.